Digital Marketing Associate

From 2 to 6 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Job description for Digital Marketing Associate

Experience : 2 to 6 Years

Location : Coimbatore

Shift : Night Shift

Job responsibilities

As a digital marketer, your primary objective would be to facilitate the sales team through demand/ lead generation. Your work will involve managing Ad-words & other paid channels, reaching out to market influencers, creating & testing ad copy, making landing page optimization, sketching out the leads plan for future campaigns, and most importantly, crunching tons of data. Your work will have a fair amount of market research to understand and build strategies to beat the competition.

  • Perform data analysis around web traffic and other key metrics
  • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
  • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
  • Communicate with team members on campaign developments, timelines, and results
  • Set Targets & build strategies to help achieve them

Qualification And Requirements

  • Background in business, marketing, finance, economics, or mathematics
  • Understanding of digital paid media strategies (PPC, Social, Display)
  • Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
  • Measuring solutions backed with numbers should be a part of your DNA
  • Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches
  • Excellent judgment and decision making skills - effectively weigh the relative cost/benefit of actions
  • Should have the persistence to drill down into problems until a solution is found.
  • Active listener the ability to process and understand the needs and goals communicated by stakeholders and ask relevant questions
  • Excellent communicator - be able to explain complicated information effectively and patiently.
  • B2B marketing or tech marketing experience is a bonus
  • Experience in the CRM domain will be an added advantage

Role:Digital Marketing - Other

Salary: Not Disclosed by Recruiter

Industry:IT Services & Consulting

Functional AreaMarketing & Communication

Role CategoryDigital Marketing

Employment Type:Full Time, Permanent


UG:Graduation Not Required

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Park Group Of Companiess

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